If basic geometric shapes like circles, squares or triangles play a major role in the design of the typeface, you’re dealing with a geometric font.
This structured character was first successful in the 1920s with the “elemental typography”. Notable fonts like the Universal font by Herbert Bayer and Futura by Paul Renner stem from that era, for example. These two fonts also had a great influence on many other typefaces.
The geometric fonts experienced renewed popularity in the pop and disco culture of the 1970s. The same was true twenty years later, this time in the techno music scene and with the rise of digital typography in the 1990s. And even today geometrically structured fonts appear contemporary and modern, with their cool, technical and neutral character.
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